Beauty-Personal-Care · Viral DTC
Is the Dyson Airwrap Patented?
Yes. Dyson holds utility patents on the Airwrap's Coanda-effect attachment system, which uses high-velocity airflow rather than direct heat to curl hair.
Quick answer
Yes — Coanda-effect patents
Yes. Dyson holds utility patents on the Airwrap's Coanda-effect attachment system, which uses high-velocity airflow rather than direct heat to curl hair.
What to know
- Shark Beauty's FlexStyle is the most prominent Airwrap competitor — Dyson sued Shark in 2023 alleging design and utility infringement.
- The Coanda-effect physics is public domain; what's patented is the specific attachment geometry that makes it work for hair styling.
Have your own invention idea?
If a product like Dyson Airwrapcan get patent protection, your idea probably can too — assuming it’s novel. The cheapest first step is a provisional patent application, which locks in your priority date for 12 months while you validate the market. LegalZoom files provisionals from $199 + USPTO fees; you can also read the official USPTO patent basics first if you prefer.
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