Viral/Tech · Direct-Response TV
Is the Snuggie Patented?
Yes. Allstar Marketing Group holds U.S. design patent D544,978 covering the Snuggie — "a blanket with sleeves" — which Allstar has used to win takedowns against dozens of knockoffs.
Quick answer
Yes — design patent
Yes. Allstar Marketing Group holds U.S. design patent D544,978 covering the Snuggie — "a blanket with sleeves" — which Allstar has used to win takedowns against dozens of knockoffs.
What to know
- The "Slanket" predates the Snuggie by several years but didn't file for IP protection — a textbook lesson in why filing first matters.
- Allstar Marketing has sued multiple Amazon sellers ("Cuddle Wrap," "Comfy") under the design patent.
Have your own invention idea?
If a product like Snuggie Blanketcan get patent protection, your idea probably can too — assuming it’s novel. The cheapest first step is a provisional patent application, which locks in your priority date for 12 months while you validate the market. LegalZoom files provisionals from $199 + USPTO fees; you can also read the official USPTO patent basics first if you prefer.
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